promotional cAMPAIGNS
Product Re-Introduction
When Telemecanique Sensors' innovative roller conveyor sensor first launched, it stood apart for its ease of installation and its minimal risk of damage due to its "between-the-rollers" design. As competitors started to copy the concept, it became necessary to reinforce the still unique, original qualities which made it a breakthrough product. "The Original...and THE BEST" campaign utilized a print ad, website banner, and series of social media ads, each focusing on a different aspect that set apart the original...as the best.
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